Tele2 x Samsung
Event Activation | Fortnite
Cyber City
Together with Tele2 and Samsung we built an action packed training experience to help the local gaming community level up their Fortnite skills. All building into a larger 360-activation with digital creator activations and a grand finale competition at Dreamhack.
Translating brand values into gameplay
The challenge was to create a branded Fortnite Creative experience that felt authentic to the platform and valuable to players. The activation needed to balance strong brand presence with meaningful gameplay, avoiding the feeling of a traditional advertisement while still supporting Tele2 and Samsung’s marketing objectives.
Empower players and creators through play
The objective was to position Tele2 and Samsung as enablers of the gaming community. We created a training-focused Fortnite experience that helped players improve their skills while serving as an evergreen hub for local gamers. Custom challenge mechanics supported creator activations, influencer engagement, and a larger event-driven campaign, culminating at DreamHack.
A scalable and community-driven activation
The activation marked the first Nordic brand experience on Fortnite Creative. The experience extended beyond the game, driving a buzzing booth and strong on-site engagement at DreamHack.
35min
average playtime
#1 in nordics
The first Nordic brand experience in Fortnite creative
50.000
visitors at Dreamhack
BOOK A 15-MINUTE
intro call.
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