we launch brands into gaming
Playable campaigns for your gen Z audience
We launch brands on Gen Z platforms as a full service agency. We offer strategy, development, content creation and creative activations. Quality engagement for minutes and hours through play.
From seconds of scrolling
to minutes
of attention
Game experiences generate minutes to hours of active engagement. Go from being noticed to being remembered.
From high
ad-fatigue
To engaging
by choice
86% of Gen Z will skip your ads. 62% will block them. Adapt your marketing to build authentic relationships.
From expensive auctions
to low-priced
auctions
Gen Z spend more time gaming than on Youtube & TikTok combined. Pay less by advertising where your competitors don't.
Strategy & insights
We know brands, and we know gaming. We help you tailor unique gaming strategies that resonate with your audience and help you reach your marketing goals.
- We match your audience to their platform of choice.
- We share what excites them (and what doesn't).
- We create a clear plan for how your brand should show up.
End-to-end production
We house game designers, 3D-artists and gameplay programmers specialised in the leading gaming and social platforms.
- We build turn-key experiences tailored to your goals.
- We launch them on the worlds largest gaming platforms.
- We make sure they’re fun, safe, and on-brand.
Media buying & Reporting
We offer end-to-end solutions for your paid media campaigns and their performance. Maximizing your results.
- We unlock new media channels to amplify your reach.
- We ensure the right audience gets your message.
- We track KPI's, report and translate the results and insights.
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Content & creatORs
We create social media content that enable you to meaningfully connect with gaming culture and communities.
- We create culturally relevant content within gaming.
- We adapt existing brand messaging for gaming audiences.
- We engage and activate suitable influencers and creators.
Go from being noticeD to being remembered
Curious about how we work or exploring a new project? Get in touch to discuss your needs, ideas, or any questions—we’d love to hear from you.
Read more about how we manage your data, and procedures to request deletion here Maddox.gg – Privacy Policy
Trusted by leading brands
FAQ - Everything you need to know about activating brands in gaming
A gaming agency helps brands connect with audiences inside video games and gaming platforms where Gen Z and younger Millennials spend a significant portion of their time. Unlike traditional advertising, gaming marketing focuses on interactive, playable brand experiences rather than interruptive ads.
At Maddox, we act as a full-service gaming agency, combining strategy, game design, creative production, platform expertise, and in-game media purchases to help brands show up naturally inside gaming culture. This includes branded Fortnite and Roblox experiences, TikTok games, playable campaigns, interactive challenges, social media content and in-game activations.
Gaming allows brands to earn voluntary attention. Instead of fighting ad blockers or skipped ads, brands become part of the experience -> resulting in longer engagement, higher brand recall, and stronger emotional connection with Gen Z.
Gaming is one of the most effective ways to reach Gen Z because it delivers something traditional advertising can’t: time and attention.
While the average attention span on social media ads is around 2 seconds, gaming sessions typically last 10–30 minutes. Gen Z actively chooses to play, interact, and socialize inside games -> making gaming a high-engagement, high-impact marketing channel.
Key benefits of gaming marketing include:
- Higher engagement and time spent than social media
- Lower CPM compared to Meta, YouTube, and TikTok
- Stronger brand recall due to active participation
- Access to audiences that actively avoid traditional ads
- Full-funnel impact, from awareness to conversion
For brands struggling with ad fatigue, rising media costs, and declining performance on traditional channels, gaming offers a future-proof alternative.
Maddox creates a wide range of branded gaming experiences, tailored to different marketing goals, timelines, and budgets.
These include:
- Branded Fortnite Creative maps
- Roblox brand worlds and games
- Playable campaign experiences and mini-games
- Interactive challenges tied to retail or product launches
- In-game media placements and creator amplification
- Gaming Influencers and Content Creator activations
- Digital collectibles and loyalty mechanics
We handle everything end-to-end: strategy, concept development, production, publishing, moderation, media distribution, and performance reporting. This makes it easy for CMOs and agencies to activate gaming as a marketing channel without needing in-house gaming expertise.
Gaming marketing is highly measurable, and ROI can be tracked across the full funnel.
We measure performance using metrics such as:
- Gamers reached
- Average session time (often 5–30 minutes)
- Number of plays and repeat visits
- Cost per engaged minute
- Interaction and completion rates
- Click-throughs to product pages
- Retail redemptions or code usage
- Social sharing and UGC creation
- Product Preferences (interactions, likeability, choices)
Because players actively participate, gaming campaigns consistently outperform traditional ads on engagement, memory recall, and intent. For CMOs, this makes gaming one of the most efficient channels when evaluating cost versus impact.
Gaming is often more cost-efficient than expected, especially when compared to large-scale social, video, or influencer campaigns.
At Maddox, we ensure efficient use of budget by building on existing game engines and established platforms such as Fortnite Creative and Roblox. By leveraging proven infrastructure instead of developing games from scratch, we significantly reduce development time, technical risk, and overall production costs -> without compromising on quality or scale.
To support brands at different stages, we offer three clear tiers: Launcher, Booster, and Universe. These packages provide a structured, low-friction way to enter gaming, scale engagement, or build immersive brand worlds.
Contact us for a tailored pricing quote based on your goals or idea.
Yes -> when executed correctly, gaming is a highly brand-safe marketing environment.
Platforms like Fortnite Creative and Roblox have strict guidelines, age controls, and moderation tools that allow brands to operate in controlled, compliant environments. At Maddox, we ensure brand safety through:
- Collaborating with platform Brand Partnership teams
- Platform-approved publishing
- Moderated game worlds
- Age-appropriate content design
- Cultural and community guidelines
- Full rights and licensing management
- Extensive QA and testing
Unlike open social platforms, branded gaming experiences give brands full control over the environment, making gaming one of the safest and most transparent channels for reaching younger audiences.