Privacy policy
Privacy Policy – Maddox.gg
Last updated: 01/19/2026
Effective Date: 01/19/2026
At Maddox.gg (“we”, “our” or “us”), protecting your privacy and personal data is a priority. This Privacy Policy explains what information we collect, how we use it, how we protect it, when we share it, and your rights regarding your data. It applies when you visit our website, use our services, or communicate with us
If you have any questions, you can contact us at:
hello@maddox.gg
1. Who We Are
Maddox.gg is a gaming and creative agency providing digital experiences, interactive activations, and marketing services.
Our website is hosted and operated from within the EU, and we aim to comply with applicable data protection laws, including the EU GDPR and the UK GDPR.
2. What Personal Data We Collect
We collect personal data from you when you interact with our website or communicate with us.
2.1 Data You Provide
When you submit forms on our site (contact forms, project requests, newsletter sign-ups), we collect:
- Name
- Email address
- Company name
- Phone number (optional)
- Message or project details
- Any files or information you voluntarily submit
This information is necessary to respond to your inquiry or provide our services.
2.2 Automatically Collected Data
When you visit our website, we automatically collect certain information about your device and interaction with our content, such as:
- IP address
- Browser type and version
- Device type
- Pages you visit and how long you stay
- Referring URLs
- General location (country/region)
This data is used for analytics and website performance improvements and cannot directly identify you.
3. How We Use Your Data
We use personal data for the following lawful purposes:
- To respond to your inquiries and communication
- To provide proposals, service updates and project details
- To improve our website, services, performance and security
- To analyse user behaviour through analytics tools
- To deliver relevant marketing (only with consent)
- To comply with legal obligations
We do not sell your personal data to unrelated third parties.
4. Legal Basis for Processing (GDPR / UK GDPR)
Under GDPR and UK GDPR, we process your personal data based on one or more of the following:
- Consent: where you have given permission (e.g., cookies)
- Contract: to communicate about services you request
- Legitimate interest: improving our site and understanding traffic
- Legal obligation: compliance with law
5. How Long We Store Your Data
We retain personal data only as long as necessary for the purpose it was collected:
- Contact form submissions: 12–24 months
- Project-related communication: duration of the project + up to 5 years
- Analytics data: per analytics provider retention policies
- Cookie preferences: up to 12 months
You can request deletion at any time (see Section 9).
6. Third-Party Services & Data Sharing
We use trusted third-party service providers to operate our website, analyse performance, communicate with users, and support marketing. These parties act as data processors and only process data on our behalf, under GDPR/UK GDPR compliance.
6.1 Analytics & Performance
We use analytics tools to understand how visitors use our website and to improve functionality.
- Google Analytics (GA4) – Google LLC
Collects aggregated usage data for website performance.
Privacy Policy: https://policies.google.com/privacy
6.2 Marketing, Advertising & Tracking Pixels
With your explicit consent, we may use marketing and tracking technologies:
- Meta Pixel & Meta Insights Tag – Meta Platforms, Inc.
Tracks conversions and ad performance across Meta platforms.
Privacy Policy: https://www.facebook.com/privacy/policy/ - TikTok Pixel – TikTok Technology Limited
Measures ad campaign effectiveness on TikTok.
Privacy Policy: https://www.tiktok.com/legal/privacy-policy - Google Ads Conversion Tracking – Google LLC
Measures the effectiveness of paid advertising campaigns.
Privacy Policy: https://policies.google.com/privacy
6.3 Communication & CRM Tools
- Tally.so (EU-hosted)
Receives form submissions for contact and project requests.
Privacy Policy: https://tally.so/help/privacy-policy - HubSpot – HubSpot, Inc.
Manages inquiries, lead data and ongoing communications.
Privacy Policy: https://legal.hubspot.com/privacy-policy
6.4 Hosting & Infrastructure Providers
We share data with secure hosting and infrastructure services to operate the site.
We do not sell or transfer personal data to unrelated third parties.
7. Tracking Pixels, Cookies & Consent
Our website uses cookies, pixels and similar technologies to improve user experience and measure marketing:
- Cookies (first-party and third-party)
- Pixels and tags
- Local storage and similar technologies
These technologies are only used if you provide explicit consent through our cookie banner. You can accept, reject or customise cookie preferences at any time via the cookie settings link in the footer.
8. International Data Transfers
Some third-party tools we use (e.g., Google, Meta, TikTok, HubSpot) may process data outside the EU/EEA and UK.
Where data is transferred outside these regions, we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) or rely on adequacy decisions where applicable, in line with GDPR/UK GDPR requirements.
9. Security
We implement reasonable technical and organizational safeguards to protect personal data, including:
- HTTPS encryption
- Secure hosting and infrastructure
- Access controls
- Regular security monitoring and updates
- Encrypted backups
However, no system is 100% secure, and absolute security cannot be guaranteed.
10. Your Rights (GDPR / UK GDPR)
If you are in the EU/EEA or UK, you have rights over your personal data:
- Access your data
- Correct inaccurate information
- Request deletion
- Withdraw consent
- Object to processing
- Request data portability
To exercise your rights, contact hello@maddox.gg. You also have the right to lodge a complaint with the relevant data protection authority.
11. Changes to This Policy
We may update this policy to reflect changes in law, technology, or our practices. The most recent version will always be available at:
https://www.maddox.gg/privacy-policy
12. Contact Us
Maddox.gg
Email: hello@maddox.gg
Website: https://www.maddox.gg