Who we are
how we started
We started Maddox as consumer behavior changed. Ad fatigue and constant interruption have made traditional advertising easier to ignore, while attention has shifted to interactive, social environments where gaming plays a central role. Gaming today serves as a cultural platform where people connect, express identity, and build communities.
Yet the marketing agencies hasn’t kept up and true gaming expertise remains highly rare. Maddox bridges the gap between advertising and gaming as a one-stop shop, providing a scalable, cost-efficient way to show up on your own timeline with measurable impact.

the founders
Tobias brings over a decade of experience as a senior brand strategist within digital marketing and innovation for more than 80 brands across 40+ markets.
Michelle contributes deep roots from the global games and entertainment industry as a AAA Production/Development Director with experience across multiple award-winning titles.
Together with our teams we create gameplay experiences that provide value for both players and brands.

Trusted by leading Brands


















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intro call
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